Choosing the right colour 

Colour increases brand recognition by up to 80%.

Colour ads are read up to 42% more than similar ads in black and white.

Colour can be up to 85% of the people decision to by the magazine.

Due to these figures i can tell that colour scheme is a very key thing when it comes down to my music magazine. this means that when i choose the colours for my magazine, i may want to produce a survey to see what people think of my colour scheme. this is because if my customers do not like the colour scheme they may not recognize my magazine or not want to buy it in the first place.