Here is my presentation on the UNITED COLORS OF BENETTON poster.

UNITED COLORS OF BENETTON

1.      How old are they? You can’t tell how old they are.

2.     What gender are they? They are both male.

3.     What racial group do they come from? One of the men is white and one is black this is showing the colour’s possibly the Colors in the brand name.

4.     What do the clothing codes tell you? The clothing codes tell you that they are similar or possibly equal. They are both wearing a blue shirt and denim jackets and trousers.

5.     What are their facial expressions? You can’t see their faces.

6.     What is there posture? You cannot see their posture but the positioning of the arms makes it look like they are looking away from each other. This could be showing how they are different through colour but the same in dress and as a person. This could also show how they are different but at the same time where the same cloths and the same aftershave which the advert is for making the company look good promoting equality between blacks and whites.

7.     How would you describe the relationship between the people? That they are maybe not friends or equal. But the advert is trying to show they are it is just their colour that is different.

8.     Is the illustration in colour or black and white and why? The advert is in colour to show the colours of the people. To put across the point of the advert.

9.     Are all the elements of the image in focus if not, why? All of the elements of the photo are in focus this could show how the brand is focused of showing the equality of black and white people.

10.  As anything been left out of the illustration? Yes the rest of their body’s this is just to focus you on the message this part of the picture puts across.

11.  How has it been lit and what are the camera angles? The image has been taken from directly in front of the people with the flash on this could be to show how when his skin is dark the flash makes it look lighter affecting the colour possibly trying to make him look more like the white character in the image. This is reversed for the white character but with the shadows.

12.  How does the slogan relate to the image? The only writing on the poster is the brand name this could be showing how in there picture they are bringing out parts of their brand name like UNITED and COLORS.

13.  Where is the advert set? The advert doesn’t look like it is set anywhere other than a white room.

14.  What objects are included in the picture? The objects included in the advert are a pair of hand cuffs to show the unity between the people.

15.  Does the product appear in the picture? You cannot tell really what they are advertising other than the company.

16.  Who are you supposed to identify with in this image? You are supposed to identify with the 2 male characters.

17.  What is being promised by this advert? That the company UNITED COLORS OF BENETTON are supporting both blacks and whites and how they are equal.

18.  Who is the advertisement aimed at? It is aimed at all males showing how with UNITED COLORS OF BENETTON they can all be the same.

19.  Is there any prior knowledge needed to understand the advert? If you did not know what the company sold then you may be left wondering what the advert means other than UNITED COLORS OF BENETTON supporting both black and white males.